Our Interactive Online Catalogue is a First-of-a-Kind
Subscription includes the following:
- Digital Display Advertising
- Advanced Search Engine Marketing and Search Engine Optimization
- Keyword and Call Tracking
- Advanced Website Analytics and Dashboard
- Comprehensive Professional Profile and Photo Image
- Professional Content Creation
- Digital Discount Voucher Creation
- Video Streaming
- Limited Number of Subscriptions per Geography
Digital Display Ad
Every attorney who is a member of our online catalogue is featured in a rotating digital display ad on the home page of our consumer portal. Each digital ad highlights important aspects of each attorney's practice and gives each attorney an opportunity to showcase their value proposition to consumers. Digital display advertising can be quite expensive when purchased independently but we recognize the tremendous marketing opportunities introduced by display advertising so, as part of our all-inclusive marketing package, this valuable feature is included at no additional cost!
Attorney Profiles
The number of attorneys who appear in our Interactive Online Catalogue will be limited in each market we enter. The design, layout and functionality of the attorney profiles in our interactive online catalogue were created with the consumer in mind. We developed a framework based on usability best practices. Usability best practices are based on a combination of factors; ease of learning the system, efficiency of use of the system, memorability, and personal satisfaction. This allows users to take in more information in less time, simplifying the overall search process.
Search Results
When a consumer initiates a search for an attorney, results are displayed in a manner that is intuitive and visually appealing.
We created compelling ‘Calls to Action’ in our search results that engage users prompting them to act. We have also included additional functionality enabling consumers to drill down to further narrow search results based on their specific needs. Examples of search criteria include the ability to search by location, specific focus area(s) of criminal law, language requirements and payment options available.
Compare and Contrast
Users also have the ability to do a side-by-side comparison of attorneys based on their personal needs. This functionality allows a user to quickly compare up to five attorneys based on criteria such as experience, qualifications and payment options provided. Engaging Calls to Action are easily visible in the side-to-side comparison. If a user finds that a particular attorney does not meet his or her needs, they can easily remove an attorney from the comparison chart. This feature aids in further qualification of a lead because it helps ensure that, during the early stage of searching for counsel, consumers make the right connections which saves you valuable time.
Advanced Analytics
Marketing strategies based on analytics provide profound insight into trends and consumer behaviors. MyDefenseLawyer.com recognizes how important data analytics are to your law practice which is why our Interactive Online Catalogue comes with a built-in analytics solution, allowing you to optimize your marketing budget to increase client conversions. As a subscriber you will also receive one local or toll free phone number which is prominently visible on your profile. Calls placed to this phone number are routed directly to your law firm or cell phone while the process remains transparent to the user. Our system allows you to track real-time web analytics, including data related to phone calls received, in a user-friendly dashboard available via a secure login.
