mydefenselawyer.com one source. one solution.

In honor of the launch of our web-based marketing services in the Charlotte, North Carolina metro area, we are offering a free 60 day membership to our Interactive Online Catalogue  to a select number of criminal defense and DUI attorneys. No credit card is required to participate in the 60 day free membership program.

Program participants must meet the following criteria to qualify for the free membership:

• Must be licensed to practice law in North Carolina
• Law firm must have an established office address in Mecklenburg County, Cabarrus County, Gaston County, Iredell County, Lincoln County, or Union County
• Participants must provide criminal defense services for consumers in the greater Charlotte metro area
• Must be in good standing with the North Carolina State Bar and have no pending disciplinary action(s) at the time of applying to participate in the launch program
• Must not have been formally reprimanded by any U.S. State Bar within the past five years

Due to the limited number of participants in the program, MyDefenseLawyer.com reserves the right to make selections based on our program needs

In 2010 the NC State Bar’s Ethics Committee reviewed our distribution methods related to printed communications and provided a favorable written opinion. We are in the process of having the NC State Bar review our technology framework and anticipate no issues as we have sought advice during development from a local North Carolina law firm that handles ethics and compliance matters.

We are investing heavily in Search Engine Optimization and Pay-per-Click campaigns. We are also in the process of launching aggressive marketing campaigns via various social media platforms. In addition, through a network of strategic partners we have developed a unique print campaign that is targeted specifically to individuals who have an immediate need for private criminal defense counsel. We are also in the process of developing a unique mobile marketing strategy that will be introduced soon.

Our niche is marketing the services of individual attorneys. Our research indicates that consumers prefer to be directed to individual attorney profiles over law firm profiles because it personalizes their search experience and reduces the amount of information they need to internalize before they make a decision to contact an attorney. By simplifying the amount of research a consumer must do in the early stages of their search efforts we improve conversion rates – the likelihood that a consumer will move from a prospect to a paying client.

Absolutely!

Only areas of focus related to the practice of criminal, DUI or traffic law may be promoted on our Interactive Online Catalogue. However, if a consumer contacts you through your MyDefenseLawyer.com profile regarding a criminal, DUI or traffic matter and also has a need in another area of law that you or your firm cover, we encourage you to pursue those discussions.

Yes. We offer limited subscription opportunities in every metropolitan area we serve.

Membership to our online catalogue includes video streaming but does not include video production. Video production will be available as a value-add service soon.

Yes. When you become a member of our Interactive Online Catalogue you will have your choice of publishing a local phone number or a toll-free number on your profile. Calls placed to this number are seamlessly routed to your law firm, your cell phone or your home office. We capture real-time data analytics related to each call (such as call destination, length of call) but we do not record phone calls. You can also set up a virtual receptionist to handle calls in your absence.

Yes.

Yes. Every attorney who is a member of our Interactive Online Catalogue is featured in a digital display advertisement on our consumer home page.

Yes.

Yes. Professional profile pictures help consumers personalize their search experience for legal counsel; therefore every profile must have a professional profile photo. If you do not have a professional profile photo we will be happy to make arrangements for you to obtain one as a value-add service.

We will assist all members with writing content for your Interactive Online Catalogue profile at no charge. We also do content writing for all attorneys in any practice area that are not members of MyDefenseLawyer.com for a fee (Non-members; Contact Us Now for information and fees).

Yes. Contact us to learn more about how we can assist you with all your content writing needs.

Yes. We capture real-time analytics related to number of views, keyword tracking, email, phone calls and video. All are available in a user-friendly dashboard through a secure login.

We will provide you or your law firm with a free analysis of your existing website to determine where there might be opportunities for improvement.

No. We design, develop and implement websites for attorneys and law firms in all legal practice areas.

Yes. Unlike many of our competitors, we are not in the business of ‘leasing’ websites or content. If you engage MyDefenseLawyer.com to design a website, you will own all intellectual property rights to your website.

Unlike many of our competitors, we do not believe in competing with our clients for business. In order to properly promote our Interactive Online Catalogue with the various search engines, we make a significant investment in SEO by optimizing keywords and phrases related to criminal, DUI and traffic law. That said, we do not provide SEO services to criminal defense, DUI, and traffic law firms for the purposes of promoting their law firm websites.